Case Study 2
NariCare - Empowering Moms Through Social Media
Background:
Purpose or Goal of the Social Media Page: NariCare’s primary objective is to provide breastfeeding support and education while promoting its products and building a supportive community for mothers.
Platform(s): NariCare operates primarily on Instagram and Facebook, leveraging these platforms to reach and engage with its target audience effectively.
Type of Organization or Business:
NariCare is dedicated to offering breastfeeding support led by India’s top lactation experts. Their business model focuses on helping mothers experience pain-free, confident breastfeeding through natural, evidence-based techniques. They emphasize the importance of community support and education for successful breastfeeding.
Challenges:
Initial Challenges:
At the outset, NariCare faced inconsistency in branding and lacked proficient editing skills, which affected the quality of content shared on social media.
Engagement and Reach:
NariCare encountered difficulties in engaging its target audience and expanding its reach. Videos and reels posted had minimal engagement, resulting in fewer sign-ups for their services.
Strategy:
Content Strategy:
NariCare’s content strategy revolves around providing educational content and sharing testimonials from satisfied clients. Educational content focuses on addressing common breastfeeding challenges and providing evidence-based solutions.
Community Building:
To foster community engagement, NariCare conducts special campaigns and initiatives, such as live sessions with lactation experts on Instagram and yoga sessions tailored for postpartum mothers.
Execution:
To address initial challenges, NariCare underwent a rebranding process, including updating its logo and refining its visual identity. The organization shifted its focus to producing high-quality reels and educational content.
Content Creation:
NariCare posts content consistently, typically 3-4 times a week. The emphasis is on creating educational content that addresses pain points experienced by breastfeeding mothers.
Results:
Key Metrics:
NariCare tracks engagement rate, follower growth, website clicks, and conversions closely. With improved engagement and targeted content, they have experienced a notable increase in the quality of leads and conversions.
Performance Before and After:
Prior to implementing specific strategies, NariCare struggled with low engagement and sign-up rates. However, after the changes, there was a significant improvement in engagement metrics and an increase in sign-ups for their services.
Before
Lessons Learned:
Successful Strategies:
The most successful strategies for NariCare have been focusing on addressing pain points through educational content and leveraging testimonials to build trust with their audience.
Challenges and Adjustments:
Facing unexpected challenges, NariCare made adjustments by rebranding its logo and colors and directing its efforts towards producing high-quality reels and educational content.
Future Plans:
Next Steps:
NariCare plans to continue posting more testimonials and implementing funnels to further drive conversions and sign-ups.
Upcoming Plans:
In the future, NariCare aims to launch new campaigns and establish partnerships with doctors to raise awareness about the importance of breastfeeding support.
Continuous Improvement:
NariCare is committed to continuous improvement by focusing on producing high-quality reels and educational content based on past experiences and insights gathered from their social media efforts. They understand the importance of adapting their strategies to meet the evolving needs of their audience and remain a trusted resource for breastfeeding mothers.